Selling and sales management

dc.contributor.author	Jobber, David
dc.contributor.author	Lancaster, Geoff
dc.contributor.author	Meunier-FitzHugh, Kenneth Le
dc.date.issued	2019
dc.identifier.isbn	978-1-292-20505-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13014
dc.description.abstract	This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. New to this edition New case studies and practical exercises. Fully updated coverage of strategic selling and partnering. Expanded coverage of ethical issues. Enhanced discussion of the role of social media in selling. Expanded coverage of the management of sales.
dc.format	xxiv, 470 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Selling
dc.subject	Sales management
dc.title	Selling and sales management
dc.type	Book
dc.description.version	11th edition