Hospitality marketing management

dc.contributor.author	Reid, Robert D.
dc.contributor.author	Bojanic, David C.
dc.date.issued	2006
dc.identifier.isbn	0-471-47654-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12951
dc.description.abstract	This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
dc.format	xiv, 626 p. : ill.
dc.language.iso	en
dc.publisher	Wiley
dc.subject	Hospitality industry
dc.subject	Restaurants
dc.subject	Food service
dc.subject	Marketing
dc.title	Hospitality marketing management
dc.type	Book
dc.description.version	4th edition