Marketing for hospitality and tourism

dc.contributor.author	Kotler, Philip
dc.contributor.author	Bowen, John T.
dc.contributor.author	Baloglu, Seyhmus
dc.contributor.other	Morosan, Cristian (contributions)
dc.date.issued	2022
dc.identifier.isbn	1-292-36351-7
dc.identifier.isbn	978-1-292-36351-6
dc.identifier.isbn	978-1-292-36352-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12944
dc.description.abstract	Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
dc.format	686 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Hospitality industry
dc.subject	Tourism
dc.title	Marketing for hospitality and tourism
dc.type	Book
dc.description.version	8th edition (global edition)