Marketing management for non-marketing managers : improving returns on marketing investments

dc.contributor.author	Fitzpatrick, Heather
dc.date.issued	2013
dc.identifier.isbn	978-1-93735-267-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12820
dc.description.abstract	This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns.
dc.format	xxi, 317 p. : ill.
dc.language.iso	en
dc.publisher	American Institute of Certified Public Accountants
dc.subject	Marketing
dc.subject	Management
dc.title	Marketing management for non-marketing managers : improving returns on marketing investments
dc.type	Book