Marketing management for non-marketing managers : improving returns on marketing investments
| dc.contributor.author | Fitzpatrick, Heather | |
| dc.date.issued | 2013 | |
| dc.identifier.isbn | 978-1-93735-267-7 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/12820 | |
| dc.description.abstract | This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. | |
| dc.format | xxi, 317 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | American Institute of Certified Public Accountants | |
| dc.subject | Marketing | |
| dc.subject | Management | |
| dc.title | Marketing management for non-marketing managers : improving returns on marketing investments | |
| dc.type | Book |