Sales and distribution management : decisions, strategies, and cases
dc.contributor.author | Still, Richard R. | |
dc.contributor.author | Cundliff, Edward W. | |
dc.contributor.author | Govoni, Normal A.P. | |
dc.contributor.author | Puri, Sandeep | |
dc.date.issued | 2017 | |
dc.identifier.isbn | 9789332587090 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/12747 | |
dc.description.abstract | This book provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations. | |
dc.format | xxii, 590 p. | |
dc.language.iso | en | |
dc.publisher | Pearson | |
dc.subject | Sales management | |
dc.subject | Distribution management | |
dc.title | Sales and distribution management : decisions, strategies, and cases | |
dc.type | Book | |
dc.description.version | 6th edition |
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20. Selling - Retail [40]