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dc.contributor.authorPerreault, William D.
dc.contributor.authorCannon, Joseph P.
dc.contributor.authorMcCarthy, E. Jerome
dc.date.issued2017
dc.identifier.isbn978-1-259-57353-8
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12689
dc.description.abstractThis book prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
dc.formatxxxi, 752 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectMarketing
dc.titleEssentials of marketing : a marketing strategy planning approach
dc.typeBook
dc.description.version15th edition


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