Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising

dc.contributor.author	Rowles, Daniel
dc.date.issued	2017
dc.identifier.isbn	978-0-7494-7980-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12607
dc.description.abstract	This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey.
dc.format	265 p. : ill.
dc.language.iso	en
dc.publisher	Kogan Page
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Telemarketing
dc.subject	Internet advertising
dc.subject	Mobile commerce
dc.subject	Mobile communication systems
dc.title	Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
dc.type	Book
dc.description.version	2nd edition