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dc.contributor.authorKerin, Roger A.
dc.contributor.authorHartley, Steven W.
dc.date.issued2022
dc.identifier.isbn978-1-264-83290-3
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12603
dc.description.abstractThe ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities. Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package.
dc.format543 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectMarketing
dc.titleMarketing : the core
dc.typeBook
dc.description.version9th edition


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