Marketing : real people, real choice

dc.contributor.author	Solomon, Michael R.
dc.contributor.author	Marshall, Greg W.
dc.contributor.author	Stuart, Elnora W.
dc.date.issued	2015
dc.identifier.isbn	1-292-09775-2
dc.identifier.isbn	9781-292-09775-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12602
dc.description.abstract	This book is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
dc.format	569 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.title	Marketing : real people, real choice
dc.type	Book
dc.description.version	8th edition (global edition)