Marketing

dc.contributor.author	Grewal, Dhruv
dc.contributor.author	Levy, Michael
dc.contributor.author	Mathews, Shane
dc.contributor.other	Harrigan, Paul
dc.contributor.other	Bucic, Tania
dc.contributor.other	Kopanidis, Foula
dc.date.issued	2021
dc.identifier.isbn	9781760423889
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12599
dc.description.abstract	The 3rd edition is designed to show students how organisations can create deliver and capture value for customers and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media marketing analytics and ethics both individually and integrated throughout the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date vignettes case studies and example boxes that both illustrate and complement the theory with real recognisable businesses and people.
dc.format	xxxix, 487 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.title	Marketing
dc.type	Book
dc.description.version	3rd edition