Show simple item record

dc.contributor.authorPalmatier, Robert W.
dc.contributor.authorSridhar, Shrihari
dc.date.issued2021
dc.identifier.isbn978-1-352-01146-3
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12598
dc.description.abstractMarketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.
dc.formatxl, 373 p. : ill.
dc.language.isoen
dc.publisherRed Globe Press
dc.subjectMarketing
dc.subjectMarketing strategy
dc.subjectData analytics
dc.titleMarketing strategy : based on first principles and data analytics
dc.typeBook
dc.description.version2nd edition


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record