Marketing research

dc.contributor.author	Burns, Alvin C.
dc.contributor.author	Veeck, Ann
dc.date.issued	2020
dc.identifier.isbn	0-13-489512-6
dc.identifier.isbn	978-0-13-489512-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12585
dc.description.abstract	This book gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
dc.format	xxvii, 495 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Marketing research
dc.title	Marketing research
dc.type	Book
dc.description.version	9th edition