Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorRothwell, William J. (editor)
dc.contributor.authorPark, Jong Gyu (editor)
dc.contributor.authorLee, Jae Young (editor)
dc.date.issued2017
dc.identifier.isbn9781315311739
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12583
dc.description.abstractOrganizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. It focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations.
dc.formatxxvii, 202 p.
dc.language.isoen
dc.publisherCRC Press
dc.subjectMarketing
dc.subjectConsulting firms
dc.subjectOrganizational change
dc.titleMarketing organization development consulting : a how-to guide for OD consultants
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt