Marketing management : a relationship approach

dc.contributor.author	Hollensen, Svend
dc.date.issued	2019
dc.identifier.isbn	978-12-923-5144-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12582
dc.description.abstract	This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.
dc.format	xxx, 696 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Relationship marketing
dc.subject	Case studies
dc.title	Marketing management : a relationship approach
dc.type	Book
dc.description.version	4th edition