Marketing management

dc.contributor.author	Brunet, Johanne
dc.contributor.author	Colbert, François
dc.contributor.author	Laporte, Sandra
dc.contributor.other	Legoux, Renaud
dc.contributor.other	Lussier, Bruno
dc.contributor.other	Taboubi, Sihem
dc.date.issued	2018
dc.identifier.isbn	978-2-7650-7251-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12573
dc.description.abstract	This book is a practical introduction to marketing. It aims to help students acquire an overall strategic vision of the field. In this first English edition, based on the French fifth edition, the content has been updated to reflect the recent evolution of marketing, along with foreseeable trends in the past years to come.
dc.format	xi, 406 p. : ill.
dc.language.iso	en
dc.publisher	Chenelière Èducation
dc.subject	Marketing
dc.subject	Management
dc.title	Marketing management
dc.type	Book
dc.description.version	2nd edition