Marketing management
dc.contributor.author | Brunet, Johanne | |
dc.contributor.author | Colbert, François | |
dc.contributor.author | Laporte, Sandra | |
dc.contributor.other | Legoux, Renaud | |
dc.contributor.other | Lussier, Bruno | |
dc.contributor.other | Taboubi, Sihem | |
dc.date.issued | 2018 | |
dc.identifier.isbn | 978-2-7650-7251-5 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/12573 | |
dc.description.abstract | This book is a practical introduction to marketing. It aims to help students acquire an overall strategic vision of the field. In this first English edition, based on the French fifth edition, the content has been updated to reflect the recent evolution of marketing, along with foreseeable trends in the past years to come. | |
dc.format | xi, 406 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Chenelière Èducation | |
dc.subject | Marketing | |
dc.subject | Management | |
dc.title | Marketing management | |
dc.type | Book | |
dc.description.version | 2nd edition |