Marketing and smart technologies : proceedings of ICMarkTech 2020

dc.contributor.author	Rocha, Álvaro (editor)
dc.contributor.author	Reis, José Luís (editor)
dc.contributor.author	Peter, Marc K. (editor)
dc.contributor.other	Cayolla, Ricardo (editor)
dc.contributor.other	Loureiro, Sandra (editor)
dc.contributor.other	Bogdanović, Zorica (editor)
dc.date.issued	2021
dc.identifier.isbn	978-981-33-4183-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12568
dc.description.abstract	This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
dc.format	xxxii, 797 p. : ill.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	Smart Innovation, Systems and Technologies ; 205
dc.subject	Marketing
dc.subject	Artificial intelligence
dc.subject	International conference
dc.title	Marketing and smart technologies : proceedings of ICMarkTech 2020
dc.type	Book