| dc.contributor.author | Rocha, Álvaro (editor) | |
| dc.contributor.author | Reis, José Luís (editor) | |
| dc.contributor.author | Peter, Marc K. (editor) | |
| dc.contributor.other | Cayolla, Ricardo (editor) | |
| dc.contributor.other | Loureiro, Sandra (editor) | |
| dc.contributor.other | Bogdanović, Zorica (editor) | |
| dc.date.issued | 2021 | |
| dc.identifier.isbn | 978-981-33-4183-8 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/12568 | |
| dc.description.abstract | This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. | |
| dc.format | xxxii, 797 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Springer | |
| dc.relation.ispartofseries | Smart Innovation, Systems and Technologies ; 205 | |
| dc.subject | Marketing | |
| dc.subject | Artificial intelligence | |
| dc.subject | International conference | |
| dc.title | Marketing and smart technologies : proceedings of ICMarkTech 2020 | |
| dc.type | Book | |
