Mobile marketing management : case studies from successful practices

dc.contributor.author	Hua, Hongbing
dc.date.issued	2019
dc.identifier.isbn	9780429030871
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12453
dc.description.abstract	This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
dc.format	xiii, 444 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Mobile commerce
dc.subject	Management
dc.title	Mobile marketing management : case studies from successful practices
dc.type	Book