Fashion marketing management

dc.contributor.author	Babu, V. Ramesh
dc.contributor.author	Arunraj, A.
dc.date.issued	2019
dc.identifier.isbn	978-81-936446-1-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12431
dc.description.abstract	Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export.
dc.format	vi, 280 p. : ill.
dc.language.iso	en
dc.publisher	Woodhead Publishing India Pvt. Ltd.
dc.subject	Marketing
dc.subject	Fashion
dc.subject	Management
dc.title	Fashion marketing management
dc.type	Book