Show simple item record

dc.contributor.authorMurphy, Patrick E. (editor)
dc.contributor.authorLaczniak, Gene R. (editor)
dc.contributor.authorHarris, Fiona (editor)
dc.date.issued2017
dc.identifier.isbn978-1-315-62664-2
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12424
dc.description.abstractEthics in marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition ofEthics in Marketinghas been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
dc.formatxii,198 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.subjectMarketing
dc.subjectEthics in marketing
dc.subjectCase studies
dc.titleEthics in marketing : international cases and perspectives
dc.typeBook
dc.description.version2nd edition


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record