Digital marketing : strategic planning & integration

dc.contributor.author	Hanlon, Annmarie
dc.date.issued	2019
dc.identifier.isbn	978-1-5264-2666-6
dc.identifier.isbn	978-1-5264-2667-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12396
dc.description.abstract	Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.
dc.format	xii, 395 p. : ill.
dc.language.iso	en
dc.publisher	SAGE Publications
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Strategic planning
dc.title	Digital marketing : strategic planning & integration
dc.type	Book