Customer engagement marketing

dc.contributor.author	Palmatier, Robert W. (editor)
dc.contributor.author	Kumar, V. (editor)
dc.contributor.author	Harmeling, Colleen M. (editor)
dc.date.issued	2018
dc.identifier.isbn	978-3-319-61985-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12383
dc.description.abstract	This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
dc.format	xviii, 328 p. : ill.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.subject	Marketing
dc.subject	Customer relations
dc.subject	Public relations
dc.subject	Market research
dc.subject	Management
dc.title	Customer engagement marketing
dc.type	Book