Account based marketing for dummies

dc.contributor.author	Vajre, Sangram
dc.date.issued	2016
dc.identifier.isbn	978-1-119-22488-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12314
dc.description.abstract	This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
dc.format	xviii, 354 p. : ill.
dc.language.iso	en
dc.publisher	Wiley
dc.subject	Marketing
dc.subject	Relationship marketing
dc.subject	Industrial marketing
dc.subject	Selling
dc.subject	Key accounts
dc.subject	Consumers
dc.subject	Management
dc.title	Account based marketing for dummies
dc.type	Book