Hospitality sales and marketing : an evolutionary journey with Howard Feiertag

dc.contributor.author	Feiertag, Howard
dc.date.issued	2020
dc.identifier.isbn	978-0-42905-720-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12132
dc.description.abstract	This book provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.
dc.format	xxxviii, 683 p.
dc.language.iso	en
dc.publisher	Apple Academic Press
dc.subject	Hospitality industry
dc.subject	Marketing
dc.title	Hospitality sales and marketing : an evolutionary journey with Howard Feiertag
dc.type	Book