Essentials of marketing : a marketing strategy planning approach
| dc.contributor.author | Cannon, Joseph P. | |
| dc.contributor.author | Perreault, William D. | |
| dc.contributor.author | McCarthy, Edmund Jerome | |
| dc.date.issued | 2015 | |
| dc.identifier.isbn | 978-0-07-786104-9 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/12010 | |
| dc.description.abstract | This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. | |
| dc.format | xliii, 717 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | McGraw-Hill | |
| dc.subject | Marketing | |
| dc.title | Essentials of marketing : a marketing strategy planning approach | |
| dc.type | Book | |
| dc.description.version | 14th edition |