Customer relationship management

dc.contributor.author	Peelen, Ed
dc.contributor.author	Beltman, Rob
dc.date.issued	2013
dc.identifier.isbn	978-0-273-77497-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11981
dc.description.abstract	Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management.
dc.format	xix, 413 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Customer relations
dc.subject	Management
dc.title	Customer relationship management
dc.type	Book
dc.description.version	2nd edition