Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorMothersbaugh, David L.
dc.contributor.authorHawkins, Del I.
dc.contributor.authorKleiser, Susan Bardi
dc.date.issued2019
dc.identifier.isbn978-1-260-10004-4
dc.identifier.isbn978-1-260-15819-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11975
dc.description.abstract"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens." Provided by publisher.
dc.formatxix, 814 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectConsumer behavior
dc.subjectMarketing
dc.subjectMarket surveys
dc.subjectUnited States
dc.subjectCase studies
dc.titleConsumer behavior : building marketing strategy
dc.typeBook
dc.description.version14th edition


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Hiển thị biểu ghi dạng vắn tắt