Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorSchiffman, Leon G.
dc.contributor.authorWisenblit, Joseph L.
dc.date.issued2019
dc.identifier.isbn0-13-473482-3
dc.identifier.isbn978-0-13-473482-8
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11974
dc.description.abstractThis book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
dc.formatxxix, 478 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectConsumer behavior
dc.titleConsumer behavior
dc.typeBook
dc.description.version12th edition


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Hiển thị biểu ghi dạng vắn tắt