A framework for marketing management

dc.contributor.author	Kotler, Philip
dc.contributor.author	Keller, Kevin Lane
dc.date.issued	2016
dc.identifier.isbn	1-292-09314-5
dc.identifier.isbn	978-1-292-09314-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11934
dc.description.abstract	The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
dc.format	344 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Management
dc.title	A framework for marketing management
dc.type	Book
dc.description.version	6th edition (global edition)