Show simple item record

dc.contributor.authorKotler, Philip
dc.contributor.authorKeller, Kevin Lane
dc.date.issued2016
dc.identifier.isbn1-292-09314-5
dc.identifier.isbn978-1-292-09314-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11934
dc.description.abstractThe 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
dc.format344 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectMarketing
dc.subjectManagement
dc.titleA framework for marketing management
dc.typeBook
dc.description.version6th edition (global edition)


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record