Media and communication research methods : an introduction to qualitative and quantitative approaches

dc.contributor.author	Berger, Arthur Asa
dc.date.issued	2016
dc.identifier.isbn	978-1-4833-7756-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11917
dc.description.abstract	This book is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend.
dc.format	601 p. : ill.
dc.language.iso	en
dc.publisher	SAGE Publications
dc.subject	Mass media
dc.subject	Communication
dc.subject	Research
dc.subject	Methodology
dc.title	Media and communication research methods : an introduction to qualitative and quantitative approaches
dc.type	Book
dc.description.version	4th edition