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  Structure, audience and soft power in East Asian pop culture 

  Chua, Beng Huat (Hong Kong University Press, 2012)

  Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of ...
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  Global public relations : spanning borders, spanning cultures 

  Freitag, Alan R. (editor); Stokes, Ashli Quesinberry (editor) (Routledge, 2009)

  This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and ...
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  The basics of media writing : a strategic approach 

  Kuehn, Scott A.; Lingwall, Andrew (SAGE Publications, 2018)

  This book helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media ...
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  Asian popular culture : the global (dis)continuity 

  Fung, Anthony Y. H. (editor) (Routledge, 2013)

  "Examines two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization, ...
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  Write like a PR pro : why writing is still crucial in a digital and visual world 

  Sterenberg, Mary (The Ohio State University, 2017)

  Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas ...

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