Pricing, online marketing behavior, and analytics

dc.contributor.author	Viglia, Giampaolo
dc.date.issued	2014
dc.identifier.isbn	978-1-137-41326-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11866
dc.description.abstract	This book covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
dc.format	xiv, 106 p.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.subject	Internet marketing
dc.title	Pricing, online marketing behavior, and analytics
dc.type	Book