Pricing, online marketing behavior, and analytics
| dc.contributor.author | Viglia, Giampaolo | |
| dc.date.issued | 2014 | |
| dc.identifier.isbn | 978-1-137-41326-0 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/11866 | |
| dc.description.abstract | This book covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way. | |
| dc.format | xiv, 106 p. | |
| dc.language.iso | en | |
| dc.publisher | Palgrave Macmillan | |
| dc.subject | Internet marketing | |
| dc.title | Pricing, online marketing behavior, and analytics | |
| dc.type | Book |