Marketing financial services

dc.contributor.author	Meidan, Arthur
dc.date.issued	1996
dc.identifier.isbn	978-1-349-24475-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11849
dc.description.abstract	Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
dc.format	xx, 324 p. : ill.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.subject	Marketing
dc.subject	Financial services industry
dc.title	Marketing financial services
dc.type	Book