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dc.contributor.authorMeidan, Arthur
dc.date.issued1996
dc.identifier.isbn978-1-349-24475-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11849
dc.description.abstractProfessor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
dc.formatxx, 324 p. : ill.
dc.language.isoen
dc.publisherPalgrave Macmillan
dc.subjectMarketing
dc.subjectFinancial services industry
dc.titleMarketing financial services
dc.typeBook


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