Media management : strategy, business models and case studies

dc.contributor.author	Wirtz, Bernd W.
dc.date.issued	2020
dc.identifier.isbn	978-3-030-47913-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11843
dc.description.abstract	“The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG
dc.format	x, 319 p. : ill.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	Springer Texts in Business and Economics
dc.subject	Mass media
dc.subject	Management
dc.subject	Business strategy
dc.subject	Case studies
dc.title	Media management : strategy, business models and case studies
dc.type	Book
dc.description.version	2nd edition