Marketing research : an applied approach

dc.contributor.author	Malhotra, Naresh K.
dc.contributor.author	Nunan, Daniel
dc.contributor.author	Birks, David F.
dc.date.issued	2017
dc.identifier.isbn	978-1-292-10315-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11842
dc.description.abstract	Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material.
dc.format	xvi, 957 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Marketing research
dc.subject	Methodology
dc.title	Marketing research : an applied approach
dc.type	Book
dc.description.version	5th edition