Marketing management : a relationship approach

dc.contributor.author	Hollensen, Svend
dc.date.issued	2015
dc.identifier.isbn	978-0-273-77888-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11769
dc.description.abstract	This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.
dc.format	xxxv, 683 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Relationship marketing
dc.subject	Management
dc.subject	Case studies
dc.title	Marketing management : a relationship approach
dc.type	Book
dc.description.version	3rd edition