Global marketing

dc.contributor.author	Hollensen, Svend
dc.date.issued	2020
dc.identifier.isbn	978-1-292-25183-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11768
dc.description.abstract	This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face.
dc.format	xlvii, 757 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.title	Global marketing
dc.type	Book
dc.description.version	8th edition