Global marketing

dc.contributor.author	Green, Mark C.
dc.contributor.author	Keegan, Warren J.
dc.date.issued	2020
dc.identifier.isbn	1-292-30408-1
dc.identifier.isbn	978-1-292-30408-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11767
dc.description.abstract	Global marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
dc.format	627 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.title	Global marketing
dc.type	Book
dc.description.version	10th edition (global edition)