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dc.contributor.authorGreen, Mark C.
dc.contributor.authorKeegan, Warren J.
dc.date.issued2020
dc.identifier.isbn1-292-30408-1
dc.identifier.isbn978-1-292-30408-3
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11767
dc.description.abstractGlobal marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
dc.format627 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectMarketing
dc.titleGlobal marketing
dc.typeBook
dc.description.version10th edition (global edition)


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