Global marketing

dc.contributor.author	Keegan, Warren J.
dc.contributor.author	Green, Mark C.
dc.date.issued	2017
dc.identifier.isbn	1-292-15076-9
dc.identifier.isbn	978-1-292-15076-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11766
dc.description.abstract	Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.
dc.format	624 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.title	Global marketing
dc.type	Book
dc.description.version	9th edition (global edition)