Sustainable marketing

dc.contributor.author	Martin, Diane
dc.contributor.author	Schouten, John
dc.date.issued	2014
dc.identifier.isbn	1-269-37450-8
dc.identifier.isbn	978-1-269-37450
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11717
dc.description.abstract	As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
dc.format	ii, 247 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Green marketing
dc.title	Sustainable marketing
dc.type	Book
dc.description.version	1st edition