Sustainable marketing
| dc.contributor.author | Martin, Diane | |
| dc.contributor.author | Schouten, John | |
| dc.date.issued | 2014 | |
| dc.identifier.isbn | 1-269-37450-8 | |
| dc.identifier.isbn | 978-1-269-37450 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/11717 | |
| dc.description.abstract | As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies. | |
| dc.format | ii, 247 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Pearson | |
| dc.subject | Green marketing | |
| dc.title | Sustainable marketing | |
| dc.type | Book | |
| dc.description.version | 1st edition |