Green marketing management

dc.contributor.author	Dahlstrom, Robert
dc.date.issued	2011
dc.identifier.isbn	0-324-78914-9
dc.identifier.isbn	978-0-538-73108-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11716
dc.description.abstract	This book helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
dc.format	xvi, 334 p. : ill.
dc.language.iso	en
dc.publisher	South-Western, a part of Cengage Learning
dc.subject	Marketing
dc.subject	Green marketing
dc.subject	Product management
dc.title	Green marketing management
dc.type	Book