Marketing analytics : data-driven techniques with Microsoft Excel

dc.contributor.author	Winston, Wayne L.
dc.date.issued	2014
dc.identifier.isbn	978-1-118-43935-7
dc.identifier.isbn	978-1-118-41730-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11699
dc.description.abstract	Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achieve optimum results.
dc.format	xxx, 690 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Marketing
dc.subject	Marketing research
dc.subject	Microsoft Excel (Computer file)
dc.subject	Data processing
dc.subject	Electronic spreadsheets
dc.title	Marketing analytics : data-driven techniques with Microsoft Excel
dc.type	Book