Foundations of marketing

Abstract

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds. The 8th edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.